The 3 Biggest Lies About Online Marketing Revealed.
These three biggest lies about online marketing cost
companies millions of dollars and thousands of lost hours each and every year.
The belief that you can launch a web site and forget
about it, or use only SEO tactics to generate traffic, or rely only on social media to generate awareness simply do
not work.
What is Push Marketing?
Push marketing is where you use the organic search
engine results to push people
to your web site.
As you achieve prominence in the search engines for
relevant keywords and phrases, your ability to push higher quality and higher quantity traffic will improve, and
with that your reputation, word of mouth referrals, lead generation, inquiries and sales will improve,
too.
This is not a fat claim. It is
reality.
If you are not optimizing your web site for the search
engines then you are missing the boat on what is essentially -- at this time -- free web site
traffic.
Failure to scoop up your fair share of this web site
traffic is like leaving your winnings on the table at the end of a poker game. You either use it or lose
it.
What is Pull Marketing?
Pull marketing is where you leverage other web sites’
traffic and pull their traffic to your web site.
This includes paid advertising (banner ads, text ads,
etc.), blogs, domain SEO, landing pages, social media among several other tactics.
This is like fishing with multiple lines in the water.
The more lines you have in the water, the greater the amount of fish you will hook. It’s simple common
sense.
Is Your Web Site Invisible?
When companies launch and forget about their web site
or rely on only one marketing push or pull marketing tactic, their web sites tend to become invisible over time and
garner very little attention.
That’s when the executives proclaim loudly that the
Internet is a waste of time and money. You see, they believed the old movie adage, “If you build it, they will
come.”
Their solution to the problem they themselves created
is to fire the people in charge of their web site and hire someone new, preferably someone who understands Web 2.0
and social media.
So they implement Web 2.0 design and their web site
honestly looks and functions better. They launch a Facebook and Twitter page and their friends “Like” their fan
page and “Follow” their tweets.
And after a few months, when there is no discernable
difference in the end results, and their return on investment is once again nil, the firing and hiring will begin
again. It is an endless cycle.
Don't Be Lost at Sea.
Launching a web site is like casting your ship into
vast unknown waters. The Internet is a big sea, endless in size, and growing ever deeper and
wider.
Your web site is a ship at sea looking for land, and
on this land are people, some of whom may actually be interested in what you have to sell.
But finding land and identifying the right people,
especially without the proper combination of push-pull tactics, is not easy. It can, in fact, become exasperatingly
difficult.
Some companies may implement a few tactics
half-heartedly based upon something they heard about or read about. It is more of a knee-jerk reaction to
marketing.
Or worse yet, the decision makers throw the task of
driving traffic to their web site to the people who are least trained for that responsibility – their IT
department.
Driving traffic to your site is not their
responsibility. It is a sales and marketing initiative. Technology has very little to do with it.
The companies that tend to succeed online understand
the need to implement both the “push” and the “pull” marketing strategies in tandem. Which type of company do you
want to be?
Here's What This Ebook Covers ...
Push-Pull Marketing covers everything you need to know about push-pull marketing at a 50,000 foot view. It’s
not the be all and end all of marketing strategy ebooks. That’s not my goal.
My desire is to educate you about the necessity
for both the push and
the pull and the tactics that are available to you, that you should consider, and that you should begin
implementing right away.
Push-Pull Marketing covers all of the following critical marketing topics:
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The importance of Competitive
Analysis |
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Why you still need to use META tags
properly |
|
Measure character
counts |
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Why Title tags are mini business
cards |
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Why you need to pick a good domain
name |
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How domain SEO works |
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Google Keyword
Analysis |
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Examining your competitor's sales
copy |
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Optimization of your web site
content |
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Using Google Places |
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The power of press
releases |
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Using article marketing for back
links |
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Blogging Do's and
Don'ts |
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Understanding B2B and B2C social
media |
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Publishing
newsletters |
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Why you must produce promotional
videos |
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The importance of landing
pages |
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Google AdWords |
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Advertising on
Facebook |
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Essential metrics |
Stop Leaving Your Money on the Table.
For your business to be successful online, you must
diversify your tactics and try new things, understanding that the more tactics you implement, the greater your
chance for increased visibility, awareness, lead generation and, ultimately, sales.
So many people will read this ebook and say to
themselves or their team, “But we’ve tried this and it didn’t work.” Those people are shortsighted and overly
simplifying the purpose and power of online marketing. They are judging the power of marketing based upon the lack
of success they had with a single marketing tactic.
To succeed in this game long-term, you must utilize
all of the tactics. You can’t pick or choose just a few. Likewise, you cannot ignore the push for the pull or visa
versa. Ignoring or favoring only one approach is like leaving money on the table.
Click the button below to download your copy of
Push-Pull Advertising for only
$27.00 right now. And yes, even if it's 2:00 am in your part of the world and I'm still sleeping, you'll be able to
begin reading the ebook in minutes from now!
All my best,
Steve Schneiderman
Push-Pull Marketing
P.S.: No one can guarantee your success online, but if you properly implement the
proven strategies in Push-Pull Marketing, you will see an improvement in your marketing efforts. Buy your copy now before prices go up.
Click the button above to buy your copy now.
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